Whole-of-Population Discourse
What all 1.48 billion residents hear, from whom and with how much trust, across 171 population segments and 85 channels.
The 10 figures in this chapter are reproduced from the report of Atlas research module M5, with the passage of the study that explains each. They keep the study’s own labels and colours: RW denotes the Hindutva-aligned bloc and LW the coalition that contests it (see A Note on Terms).
51.1Contents
Source: Atlas research module M5, “Contents”.
M5 maps how all ~1.48 billion Indians encounter political and ideological content, not just the online, English-speaking or urban population. It covers every channel in mandate §11B and every segment dimension in §11A. The unit of account is the trust-weighted person-hour of exposure (mandate §11C; pre-registration §2):
51.23.4 T32 excerpt: segment × channel
Source: Atlas research module M5, “3.4 T32 excerpt: segment × channel”.
Each cell gives reach % · political exposure (mn trust-weighted person-hours per week). Full matrix in the CSV.
Source: Atlas research module M5, “3.4 T32 excerpt: segment × channel”.
Reading.
51.34.1 National
Source: Atlas research module M5, “4.1 National”.
Reading.
51.44.2 What drives each side's share
Source: Atlas research module M5, “4.2 What drives each side's share”.
Sources of the RW lead:
51.55.1 National trends, mapped to α–μ
Source: Atlas research module M5, “5.1 National trends, mapped to α–μ”.
51.66. Elite vs mass split (T36; mandate 11F)
Source: Atlas research module M5, “6. Elite vs mass split (T36; mandate 11F)”.
Result.
51.77. Contested segments (11H, T35)
Source: Atlas research module M5, “7. Contested segments (11H, T35)”.
Pattern.
51.88. Stock-flow model (11G)
Source: Atlas research module M5, “8. Stock-flow model (11G)”.
> discourse exposure (flow) → belief stock → identity stock → behaviour (vote, mobilise, donate, convert) → institutional power
51.99. Swing and stronghold map (T35; mandate 11I)
Source: Atlas research module M5, “9. Swing and stronghold map (T35; mandate 11I)”.
Counts.